Strategic Marketing Consultant · Los Angeles
I help growth-stage companies and established brands find their edge — through GTM strategy, brand positioning, and product marketing that actually moves the needle.
Brands I've shaped strategy for
About
With over two decades at the intersection of brand, GTM, and product marketing — across Fortune 500s, high-growth startups, and everything in between — I bring the kind of strategic clarity that most companies spend years trying to find.
"The best positioning doesn't just describe what you do. It changes how people feel about needing it."
My work has shaped category-defining brands, launched new products into competitive markets, and rebuilt the strategic foundations of companies that had lost their edge. I've done it as an SVP, a Fractional CMO, and an embedded partner — and I bring that same depth to every engagement.
Services
Whether you need a strategic roadmap to guide your next chapter or a dedicated partner to manage your paid media performance, I offer engagements built around your goals — not a one-size-fits-all model.
Deep strategic engagements for companies that need more than a consultant — they need a partner who thinks like a CMO, moves like an operator, and delivers a roadmap built to last.
Pricing by scope · Contact to discuss
Paid media strategy and campaign management across Meta, Instagram, LinkedIn, and TikTok — built on 20 years of performance marketing experience and powered by the best AI tooling available today.
Monthly retainers · Contact for packages
How It Works
We start with a focused conversation about your business, your goals, and where the gaps are. No generic intake forms — a real strategic conversation.
I audit what's working, what isn't, and where the highest-leverage opportunities lie. You get clarity before we commit to anything.
A clear, actionable roadmap built for your company — not borrowed from a template. Positioning, priorities, and a plan your team can actually execute.
Clean handoff with everything documented. Embedded sprint or standalone project — you leave with a strategy that works, not a deck that sits on a shelf.
Selected Work
A handful of engagements that illustrate the range — from startup pivots to Fortune 500 category design.
Developed the brand positioning and strategic framework that shifted complex tax compliance into a frictionless consumer experience. A nearly decade-long platform that redefined the category.
Repositioned a music tech app around gamification, architected a social leaderboard retention system, secured $500K Series A funding, and led cross-functional growth from zero.
Built end-to-end marketing ecosystems for Tier-1 brands, spearheaded high-impact product launch strategies, and secured $3.1M in new business while maintaining 40% profit margins.
Mentored a team of 13 to deliver 36% year-over-year agency revenue growth through high-touch client service and strategic roadmapping across AT&T and Canon Solutions America.
Thought Leadership
I publish regularly on the topics at the center of modern marketing — because the best strategy is always built on clear thinking. Follow along on LinkedIn for the latest.
Let's Talk
Whether you have a specific engagement in mind or just want to explore what's possible — I'd love to hear about your business and where you're trying to go.
Location
Los Angeles, CA · Available Remote